subcompact

While news and other information has been available on the Toyota Prius c in Japan (aka the Aqua), no official information had been released about the North American version – until today. The Toyota Prius c will offer buyers shopping the subcompact segment a unique choice that offers them unparalleled fuel economy with a combined estimated 50 mpg and enough space for five adults and their stuff with a starting price that’s reported to be south of $19,000. Sounds like a real winner, but the more you read about the Prius c, the sweeter it gets.

The Prius c is more than just a subcompact car – it’s packed with premium features, like a standard 3.5-inch TFT multi-information display, a USB port for iPod®/MP3 player connectivity, hands-free calling, and an available Display Audio system with Navigation and Toyota’s exclusive Entune™. And it’s certainly a subcompact, with an overall length that’s approximately 19 inches shorter than the Prius, a height that’s about two inches shorter, and also two inches less in width than the regular Prius. The biggest (and most pleasant) surprise is its weight, which tips the scales at only 2500 lbs. – over 500 lbs. less than the standard Prius, which certainly helps it be more efficient, but more importantly – more fun to drive.

However, with the reduced weight comes reduced horsepower. We’re talking a combined output of 99 hp from the Prius c versus the larger Prius’ 134 hp. 35 hp can make a difference, but remember – it’s with a weight savings of nearly 20%, so the overall driving dynamic won’t suffer.

The Prius c will be coming to showrooms starting in March, and we certainly hope to have one by then. For more information about the Prius family of vehicles, check out our other blog posts or visit our dealer website at www.altontoyota.com.