If one thing’s for certain about the recession, it’s that people have been trying to save money and conserve resources anywhere they can, whether it’s at the supermarket or the gas pump. In years past, small cars’ reputations had been smeared with all sorts of negative connotations (my personal favorite is the term “penalty box”) but with new innovative thinking brought forth from automakers, people’s opinions are beginning to change. Not only are people taking to hybrids like the Prius and all new Prius V, but they’re also looking for something more fun, yet efficient – like the Scion vehicle lineup.
With more and more “micro cars” on the roads, people have been adopting what seems to be an automotive minimalistic approach to transportation. They’re choosing “penalty boxes” over something slightly more comfortable. What’s more, Scion recognizes that a market exists for micro cars, but choosing a micro car should be rewarding in other places besides the gas pump.
The new 2012 Scion iQ offers buyers a fun alternative with its unique combination of an attractive exterior and stylish interior (with room for up to four people) – and customers can also choose from a plethora of Scion and TRD accessories to customize their vehicle as they desire prior to final delivery through Scion’s unique buying experience.
Scion is rolling out the new iQ one region at a time over the course of this year. It went on sale December 1st, 2011 on the West Coast, and no official release dates have been announced for the “northern” region (as defined by Scion – it includes states from Maine all the way down to Kansas and includes all of the Midwest).
Mungenast Alton Scion looks forward to bringing you more information about this fantastic little car as soon as we have one available, and you can stay informed with the latest news on the new iQ, and all of the other new vehicles in the and Scion vehicle lineup as well as dealership offers by following us on Twitter and joining us on Facebook.
SOURCE – Scion
IMAGE CREDIT – Toyota Pressroom
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