2012 Camry – America’s Favorite Sedan Reimagined

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Five months ago to the day, on August 23, 2011, the newly redesigned 2012 Toyota Camry was revealed to the world by way of a special event held at Paramount Studios in Hollywood, California designed to capture the hearts and minds of today’s proletariat in a way no other event held in any other venue could.  Well, five months later, Camry continues the success by building on that winning formula and simply giving consumers more of it for less money – adding real value to an already award-winning mix of dependability, safety, comfort, and practicality.

Having said that, there are still an overwhelming number of people who have never experienced being behind the wheel of a Camry before – let alone a Toyota.  For 2012, Toyota hopes to change some perceptions that the Camry is “vanilla” or “floaty” in any way, because the newest generation is anything but with the personality transplant it just received.  The first thing you’ll notice about the new Camry is how aggressively styled it is – the exterior lines are much more angular and masculine than in previous years, giving Toyota’s bread ‘n butter sedan a more muscular stance.  Although the Camry looks like it means business, Toyota didn’t install a race suspension.  While the ride quality and handling characteristics have improved tremendously, the Camry’s trademark smooth ride hasn’t been compromised in any way.

While the Camry’s exterior styling has been tremendously improved, the real treasure might just be found inside, where you will find a revised, much more luxurious interior than you’d expect this side of a Lexus ES.  The controls are still conveniently placed within reach, and this year, Toyota has revised the steering wheel controls to be more like what you’d find on a video game controller’s “D-pad” (we had to insert the obligatory “gen-Y” reference in here somewhere), making operation simple and functionality easily memorable.  On SE models, drivers will be treated to steering wheel mounted paddle shifters to operate the new six-speed automatic transmission as well as Alcantara-like cloth inserts available with the Leather Package.

Above all, those looking for an American car need not look any further, as the Camry is the most American-made car, having been manufactured in Georgetown, Kentucky for the past 25 years with over 80% of its parts content being manufactured here in the United States by Toyota and numerous American suppliers – something that cannot be said for the competition.  Whether you’re a current Camry driver or if you’ve never considered a Toyota before, you owe yourself the experience of taking a test drive today at Alton Toyota-Scion.  Until then, check out our high-resolution photo gallery to hold yourself over until you can get your hands on the real deal.

IMAGE CREDIT – Toyota Newsroom

2012 Toyota Prius V – That’s “V” For Versatility

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Come see the all-new Prius V at Mungenast Alton Toyota

Come see the all-new Prius V at Mungenast Alton Toyota

 

If you’ve ever looked at a Prius and said to yourself “I really want this, but I’m afraid it would be too small for me and my family”, then you might want to check out the new Prius V – it packs the same fuel-sipping technology that the standard Prius is renowned for, but it offers much more space and versatility (that’s our buzzword for the day).  The new Prius V still retains the sleek, aerodynamic shape and relative exterior dimensions that the original Prius sedan is known for, which is fantastic for buyers in this segment – they want a sedan, but need a CUV, but simply don’t want one – they want something in the middle, more of an MPV of sorts.

For the most part, the new Prius V has the same tricks up its sleeve – great fuel economy, silent starts in EV-Mode, lots of storage cubbies, and a smooth, quiet, and confident ride characteristic.  While the fuel economy is good, an estimated EPA rating of 44mpg city/40mpg highway/42 combined figure puts it slightly behind the more parsimonious Prius sedan’s numbers, but factor in that the Prius V offers more interior volume then about 80% of the SUVs out there.  Factor in that it gets better fuel economy than 100% of the SUVs on the market, and the Prius V proves to be a win-win for both the fuel-conscientious and family-oriented drivers out there.

Inside, the Prius V is packed full of available premium features, including leather seating, a Panoramic View Moonroof with power sliding sunshades, navigation with Entune™ with an integrated backup camera, Bluetooth hands-free and audio streaming capability, phone book access, advanced voice recognition,  and six speakers.  The available Entune™ includes apps like Bing™ and Pandora®, real-time updates on traffic, area fuel prices, sports, and stocks.  Available this spring will be more choices like iHeatRadio, MovieTickets.com, and OpenTable®.  Access to Entune™ will be offered to Toyota customers at no charge for the first three years of service.

The Prius V has turned out to be quite a popular vehicle with hybrid buyers, and for good reason.  For more information on the Prius V, or to schedule a test drive, please visit our website – altontoyota.com, or check out our blog at altontoyota.net.

SOURCE: Toyota USA

IMAGE CREDIT: Toyota Pressroom

Scion iQ – The Smarter Way to Tackle Your Commute

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If one thing’s for certain about the recession, it’s that people have been trying to save money and conserve resources anywhere they can, whether it’s at the supermarket or the gas pump.  In years past, small cars’ reputations had been smeared with all sorts of negative connotations (my personal favorite is the term “penalty box”) but with new innovative thinking brought forth from automakers, people’s opinions are beginning to change.  Not only are people taking to hybrids like the Prius and all new Prius V, but they’re also looking for something more fun, yet efficient – like the Scion vehicle lineup.

With more and more “micro cars” on the roads, people have been adopting what seems to be an automotive minimalistic approach to transportation.  They’re choosing “penalty boxes” over something slightly more comfortable.  What’s more, Scion recognizes that a market exists for micro cars, but choosing a micro car should be rewarding in other places besides the gas pump.

The new 2012 Scion iQ offers buyers a fun alternative with its unique combination of an attractive exterior and stylish interior (with room for up to four people) – and customers can also choose from a plethora of Scion and TRD accessories to customize their vehicle as they desire prior to final delivery through Scion’s unique buying experience.

Scion is rolling out the new iQ one region at a time over the course of this year.  It went on sale December 1st, 2011 on the West Coast, and no official release dates have been announced for the “northern” region (as defined by Scion – it includes states from Maine all the way down to Kansas and includes all of the Midwest).

Mungenast Alton Scion looks forward to bringing you more information about this fantastic little car as soon as we have one available, and you can stay informed with the latest news on the new iQ, and all of the other new vehicles in the and Scion vehicle lineup as well as dealership offers by following us on Twitter and joining us on Facebook.

 

SOURCE – Scion

IMAGE CREDIT – Toyota Pressroom